A GLOBAL INFLUENCER MARKETING AGENCY
DIVE INTO DATA BEYOND INFLUENCER AUDIENCES.
Leveraging our integrated omnichannel ad network and strategic data partnerships, we stand out as the agency uniquely equipped to propel influencer campaigns further down the marketing funnel. Our initiatives prioritize fairness and equity, underpinned by comprehensive data analysis valued by brands and agency partners.
Book a discovery call to learn more.
Lana Nguyen | @laanuhh
WHAT WE DO
INFLUENCER CREATIVE STRATEGY
BRANDED
CONTENT
PRODUCTION
INFLUENCER
ACTIVATIONS
INFLUENCER
BRAND LIFT
STUDY
INFLUENCER PODCAST
MARKETING
MEDIA
DISTRIBUTION
with a human-centered approach to cross-generational marketing.
TRUSTED PARTNERS
Since 2016
BRANDED CONTENT
STUDIO
.png)
In collaboration with iWomanTV, BLACK GIRL DIGITAL now has access to a community of talented female writers, producers, directors, creators, and actors to help bring a fresh approach to branded content.
iWomanTV’s founder, Cathleen Trigg-Jones, is an Emmy Award-winning journalist, producer, life coach, and CEO of the multimedia entertainment companies iWoman Studios and Catscape Productions.
Services Include:
Development, Pre-production, Post-Production, Podcast Production, and Virtual Event Production.
BLACK GIRL DIGITAL helps brands connect and engage with all audiences from one simple source.
OVER 60 GLOBAL SOCIAL PUBLISHERS
15
CONTENT VERTICALS
10M+
GLOBAL
REACH
MEDIA
DISTRIBUTION
Programmatic
CTV
OLV/Display
OTT
YouTube with Generative AI
Paid Marketing
META
TikTok
Snap
Google Ads
Audio/Podcasts
Direct Mail
E-Newsletters
Branded Experiences
Focus Groups
INFLUENCER PODCAST
AD NETWORK
DATA & TECHNOLOGY
As your influencer-first partner, we take pride in helping you comprehend the sales impact of your influencer collaborations. While we enjoy creating captivating brand awareness campaigns, our team of experts meticulously evaluates a range of metrics to gauge the effectiveness of your campaign. Our technology tracks conversion rates, interaction levels, cost per engagement (CPE), cost per view (CPV), and cost per thousand impressions (CPM) where applicable. We remain committed to transparency, providing comprehensive reporting and dashboard access even when campaigns extend beyond the influencers' platform!
We have scale and can leverage linear-like experiences with precision.
CAMPAIGN PORTFOLIO
See how BLACK GIRL DIGITAL made an impact...
%20(2)_edited.png)
Meet the Founder
LaToya Shambo
Partnerships and Global Marketing Expert
Shambo, with more than 17 years of experience in Marketing and Advertising, combined her business acumen with a passion for empowering Black women in the digital space by founding BLACK GIRL DIGITAL in 2016, one of the first in the space. This agency was created to tackle the significant disparity in payment between underrepresented influencers. BLACK GIRL DIGITAL is a respected influencer marketing agency committed to closing the pay equity gap in the industry, a goal that has yielded positive results.
I highly recommend working with Black Girl Digital. Under LaToya's leadership, the company has achieved unprecedented success in the past few years. Drawing from her experience in the traditional agency world, LaToya possesses a profound understanding and ability to craft campaigns that genuinely resonate with both the target audience and the brand itself. What sets Black Girl Digital apart is its mission to bridge the gap for historically underrepresented and underfunded Black and Hispanic women content creators, connecting them with advertising brands and agencies. As a Black, woman-owned company, Black Girl Digital's dedication to achieving creator equity is unparalleled. Their commitment to diversity and authenticity ensures that collaborating with them will yield impactful and meaningful results
Arnetta W.
SVP, Inclusive Media Research, Strategy, and Knowledge Management
TESTIMONIALS
Brands & Influencers
GET ON THE LIST
Get invited to branded experiences, award shows, summits, and more. Stay up-to-date on the latest coming out of BLACK GIRL DIGITAL.
